Argo Marine
Brand Identity ⋆ Art Direction ⋆ Graphic Design
Year: 2024
Organisation: Tribe Agency
Blurb: A bold brand identity overhaul for Argo Marine, repositioning it as a leader in Papua New Guinea’s maritime industry. From logo design and visual strategy to collateral and digital rollout, the rebrand reflects resilience, agility, and innovation—setting a new standard in the region.
The Brief & The Goal
Argo Marine Ltd. is a leader in marine and project services, navigating the unique challenges of Papua New Guinea and the Pacific with expertise and precision. With a modern fleet, advanced facilities, and a highly skilled team, they provide critical support for offshore operations, vessel charters, and port services. Evolving from its connections to TWL Logistics, Argo Marine sought to establish a distinct and authoritative presence in the maritime industry. To do so, they needed a bold new identity that reflected their leadership, agility, and ambition—one that would set them apart from competitors while positioning them as pioneers in the region.
The Idea & The Magic
We developed a bold, future-focused brand identity that positions Argo Marine as a leader in the maritime industry. The logo captures the company’s defining qualities: The Hull represents resilience and reliability, The Compass symbolises strategic direction, and The Horizon reflects progress and boundless potential. Together, these elements form a mark that is both powerful and purposeful.
The colour palette—deep indigo and bold mandarin—balances authority with energy, infusing the brand with a pioneering spirit. A bespoke graphic system inspired by naval dazzle camouflage highlights Argo Marine’s adaptability and ability to navigate complexity with confidence. Every touchpoint, from collateral to digital interfaces, was rebranded to reinforce this narrative and establish Argo Marine as an industry powerhouse.
This transformation was shaped through a highly collaborative process, with creative direction from Jared Worthington and client workshops guiding the final outcome. The result is a brand as dynamic as the waters Argo Marine navigates—one that not only sets them apart but cements their reputation as an industry leader. Now, Argo Marine stands as a bold force, driving innovation and excellence in Papua New Guinea’s maritime sector.
